PORTFOLIO / SO FRESHNEXT
SUMMARY
SO FRESH
A fresh, nature-inspired identity built for a modern wet wipes brand, centered around clarity, softness, and everyday ease. From shelf presence to digital interactions, the experience is designed to feel clean, approachable, and instantly reassuring.
2025PERSONAL CARE
Sofresh was shaped as a brand that brings a sense of calm to everyday hygiene—through soft, nature-led visuals, distinctive packaging, and fluid digital interactions that work together to create an experience that feels gentle, modern, and quietly premium at every touchpoint.
